My First Year As An Internet Entrepreneur

Hello, before we start with this book, I would like to tell you a few things about me that will help us connect better. I promise, it won't be long, and I'll try to make it as interesting as possible (I know quite a few marketing tricks you know). My name is Roberto Zanon, I was born in 1981, in Athens, Greece. I still live there and I have a younger sister and my mother. My dad was killed in a bike accident when I was 18 years old. By the time of this writing I am not a millionaire (yet), but I am able to support a nice lifestyle doing the things I like, from wherever I like. It would be a lie to tell you that I have already achieved financial independence, but, at least, I can work from the comfort of my home and cover my expenses without having to deal with a lousy boss day in and day out. I am not living the big life which I intend to, but I am quite happy with my lifestyle up to now. I try to improve myself day by day, little by little. I train every day, I eat healthily, I work many hours each day and I study a lot in a variety of topics like anthropology, human nature, psychology, marketing, sales, economics etc. My end-game plan is to be as healthy and happy as possible every day and financially free before I get 40.


A general overview During my school years, I was not the most popular kid in my class. I wasn't a nerd either. Just an introvert, an average guy who was not that popular. I had a few friends I was hanging around with, and I had minimal interaction with girls (don't ask me why). The same pattern held true for the rest of my high-school and post-graduate studies. Although I considered myself to be a smart guy, my social performance was inadequate at best. For the biggest part of my life, I sucked in every pillar of life (a big time).

I was chubby, with very few friends (and even fewer girlfriends) and don't even get me started on my orientation about wealth. After finishing my master's degree in the UK (on wireless systems), I came back to Greece to find my first job. And so I did. Although not much of a job (I was a presales engineer), it gave me a pretty accurate understanding of what a corporate environment is and helped me pay my bills. Having no other influences at that time, I considered this a "normal" way of doing things. After a couple of years, this first company went bankrupted and I had to find a new job.

Although I founda new job quickly, something inside me was telling me that something wasn't right. I remained for a few months in this company and after my contract was over, I decided to leave for somewhere else. Same position different company. I didn't like that either. That was the point where I hit my highest anti-social moment in my life. I had absolutely zero interest for the job or the people around me. Although I was "politically correct" with my duties, I wasn't talking to almost anyone, and when I was, I tried to keep that to a minimum level. I was performing just the bare minimum when it came to the job and way below that when it came to socializing with my colleagues. I didn't like them, and they didn't like me.

I guess this is not the way things work in companies, so after a few months, they fired me, making a big favor to both of us. My last day job ever was on a call center as a call agent. I was making cold calls to potential customers selling telephone subscriptions. Intelligence and knowledge wise I was way overqualified and that was obvious right away. After a few weeks I was given the department manager position and they promised they would give me another promotion very soon. Once again, something inside me didn't feel quite right. My subconscious did know better I guess. Not sure how to explain this innate repulsion about my day job. I didn't really know where it came from, but I did know it was 100% real. So after a few months, I quit this job as well, starting my first company.

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