A Guide to Copywriting to Promote Your Business

Author: Gabor Olah
Number of pages: 40 pages.
Type of document: PDF
File size: 355 KB
Table of contents:

1 What is Copywriting & Why Is It So Important?
2 The Basics of Copywriting: Important Terminology
3 Tips for Writing Great Copy
4 Why a Marketer Needs a Website for Their Copywriting Plan
5 Closing 6 Copy Writing Tools To Help You Profit Quickly!
What is Copywriting & Why Is It So Important? 

Simply put, copywriting is the writing you use in your written promotional materials. This can include your advertising, website, brochures, catalogs, business cards, sales letters and more. Copywriting is what you use to get your customers and potential customers to take a particular action.

For example:
a. Call you for more information
b. Place an order
c. Sign up for your mailing list
d. Get them to refer a friend to your business

Many business owners make the mistake of thinking they can just throw their copywriting together. I congratulate you for taking the time to read this guide because the information in it will put you ahead of many other small business owners who make this mistake.

Consider this:

When someone visits your website or reads your brochure, you aren’t there to answer their questions or to convince them how great your product is. Your words need to do that for you. In other words, you need effective copywriting. This guide is going to show you how to do that.

The Basics of Copywriting: Important Terminology

In this chapter, I’ll go over some terminology that will help you in understanding the principles of copywriting. Read each one in detail as I’ve not only included the definition of each word, but I’ve also added:

• Examples and further detail for deeper understanding of these important concepts.
• Exercises to apply these concepts.

This information will serve as your foundation of knowledge in all the copywriting you do for your business.

Download here