The Complete Guide to Twitter Analytics

Twitter is a green field for content marketers and social media managers. With more than 241 million active users, 500 million Tweets, and 2.1 billion searches every day, online marketers have an active and informed audience to engage with.

But many ask questions like: “What’s the best way to engage my followers? How often do I need to tweet or reply to stay relevant? What’s the best way to leverage my brand’s Twitter account?”

The answer lies in a few key metrics that you should be using to gauge your performance, all accessible through the Simply Measured Twitter Account Report.

In this definitive eBook, we’ll walk you through the different Twitter metrics which are measurable through the Simply Measured Engagement Megaphone, and explain several specific ways to use them to create actionable Twitter tactics. Finally, we’ll give you the tools to do the analysis and reporting yourself.

INTRODUCTION

Defining the Statistics

DEFINITIONS

Engagement
Retweets
Mentions and @Replies
Favorites
Hashtags
Potential Reach
Potential Impressions
Potential Reach versus Potential Impressions
Response Rate
Response Time
Interactions per Person

BASIC ANALYSES 

How to measure your account engagement
How to measure your audience
How to measured Share of Voice
How to measure visual content
How to time your Tweets

ADVANCED ANALYSES 

How to optimize for site traffic
How to measure customer service
How to measure campaigns
How to measure influence

TOOLS

Example Reports

Download here