PPC Basics Start making profits from your Adwords campaigns

Google AdWords is the most powerful marketing tool to appear in the last 10 years. So powerful it drove Google’s annual revenue to $22 billion in 2008. AdWords allows advertisers to place their ads onto Google search results pages within an hour of opening an account. So you can quickly use its power to sell your products and services to the world. But this is all sounding too easy, isn’t it? And of course fools like to rush in and they soon part with their money. So this book gives you a proven, careful and detailed process you can follow to maximize your chances of being both wiser and richer. Those who use Google AdWords can be loosely categorized into three distinctive personality types: Creatives, Traders and Technicians.