How to Use Google Plus for Business and Professional Branding

Google+ is Google’s latest foray into the social networking world. Since its invitation-only launch on June 28, 2011 and public launch on September 20, 2011, it has taken off at a fast pace. Now with more than 62 million users, and growing at an average rate of 625,000 new users per day, Google+ has the potential to grow to over 400 million users in 2012 (source). With numbers like that, it is no doubt that if you haven’t paid attention to Google+ by now, you should.

One of the reasons many people are wary of jumping on board with Google+ is because of Google’s track history with social networks. Orkut, Google Buzz, and Google Wave are examples of Google’s attempts at social networking that never fully panned out, although Orkut is still going strong in Brazil, India and Japan (source). So how can you tell that Google+ is the real deal and ready for the long haul?
The answer is in how much Google has already embedded Google+ into their network. If you are signed into your Google account, you are greeted by your latest notifications within Gmail, Google Docs, Google Calendar, and other Google products. You can also see Google+ popping up in search results, whether or not you are signed in to Google.

If you are not quite sure whether you are ready to jump into Google+, stay tuned. We will be looking into the pros of having both a Google+ personal profile and page. For those who are ready to start building their personal and professional brand on Google+, or those just looking for best practices, we will share a step-by-step setup guide and tips on how to use Google+.

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