Nowadays, packaging is playing a key marketing role in develop shelf appeal, product information, establishing brand image and awareness. But what is the mean of packaging? Basically, packaging is the container for a product that encompassing the physical appearance of the container and including the design, color, shape, labeling and materials used. It is an extrinsic element of the product or an attribute that is related to the product but does not form part of the physical product itself. Packaging has several objectives such as Physical Protection is protection of the objects enclosed in the package from shock, vibration, compression, temperature, etc. Barrier Protection is a barrier from oxygen, water vapor, dust, etc. Several types of packaging are such as coldseal packaging, cohesive packaging, heal seal packaging, and many more.
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